In today’s world with social media, whether you like it or not, you have a personal brand. And it’s important for all of us to know not just how to manage our personal brand, but how to sell it. The elevator pitch is a powerful tool that helps you to sell yourself to anyone, at any time, and turn your idol into your colleague in under a minute.

In this episode, I give you four tips you should use to make your own elevator pitch as effective as possible, including:

1. Make a list of your special qualities.
2. Use personal stories and anecdotes.
3. Know your audience.
4. Be flexible with how you pitch based on who you’re pitching to.

If you follow these tips and perfect your elevator pitch, you will be ready to sell yourself even in the most unexpected of opportunities.

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